23 Jun 2025
PepsiCo x HASHO EMBROIDERY
1. A Brand Family Powered by Personality
PepsiCo houses some of the world’s most iconic and expressive consumer brands, from the high-energy Mountain Dew to the effortlessly cool Chester Cheetah. With such a diverse portfolio, every product touchpoint must reinforce brand personality, foster culture, and encourage connection.
This is why PepsiCo partnered with HASHO EMBROIDERY—to transform logos, mascots, and key brand moments into high-quality, tangible products crafted with precision and designed for engagement.
2. Bringing Iconic Brands into Physical Form
Through a long-term partnership, HASHO EMBROIDERY helped PepsiCo translate its most recognizable assets into tangible items that resonate with both fans and teams:
High-Impact Enamel Pins
Pepsi Logo Lapel Pins: Featuring the classic red, white, and blue wave with premium raised enamel and a secure metal clasp, produced for internal recognition, branded apparel, and promotional kits.
Mountain Dew Logo Pins: Die-cut in the logo shape, these colorful, energetic pins matched the brand’s personality and were perfect for influencer drops, event giveaways, and lifestyle campaigns.
Custom Mascot Pins: Chester Cheetah in full detail, sunglasses and all, brought Cheetos’ irreverent voice to life; Cap’n Crunch pins in vibrant enamel celebrated nostalgia, ideal for fan engagement and team events.
Each pin was crafted to tell a specific story—whether reinforcing internal culture, generating excitement for a campaign, or creating collectible merchandise for consumers.
3. Why PepsiCo Chose HASHO EMBROIDERY
PepsiCo needed a partner capable of scaling with their brand complexity, understanding the nuances of creative merchandising, and delivering production to the highest standard.
HASHO EMBROIDERY provided:
Full-service design support with photorealistic mockups
Durable, detailed enamel finishes suitable for collector-grade merchandise
Fast-turn production cycles to meet campaign and event deadlines
Seamless coordination across multiple brand teams and regional stakeholders
4. Beyond Branding: Building Emotional Connection
From internal swag that fosters team pride to limited-edition drops that fans eagerly seek, each piece produced by HASHO EMBROIDERY deepened the connection between PepsiCo’s brands and the people who love them.
These weren’t just pins—they became conversation starters, loyalty drivers, and brand artifacts that extended the PepsiCo experience beyond the shelf.
As PepsiCo continues to innovate with new products and bold campaigns, HASHO EMBROIDERY remains a trusted partner, bringing these moments to life through collectible, wearable, high-impact merchandise that captures attention and strengthens connections.
We’ll help you get fancy with custom pins
Partnering with HASHO EMBROIDERY means our expert team supports
you every step of the way—from design and customization to production
and delivery.