23 Jun 2025
Amazon x HASHO EMBROIDERY
1. About the Client
Amazon is a global leader in e-commerce, cloud computing, and innovation-driven services. With a workforce spanning hundreds of thousands worldwide, the company nurtures a culture rooted in diversity, creativity, and community. Initiatives ranging from AWS projects to affinity groups like Latinos at Amazon demonstrate their commitment to internal branding as a way to unify teams and celebrate shared values across departments and regions.
For Amazon, physical branding goes beyond merchandise—it serves as a storytelling tool. Whether recognizing achievements of engineering teams or enhancing visibility for affinity groups, Amazon leverages design to honor identity, inclusion, and team spirit.
2. Client Needs
As part of ongoing internal initiatives and team-building programs, Amazon sought a trusted partner to bring diverse branding concepts to life in a meaningful and tangible way. The requirements covered multiple teams and use cases, including AWS recognition patches, employee resource group (ERG) branding, and internal campaign support or giveaways.
Each item needed to feel premium, intentional, and aligned with Amazon’s global design standards. At the same time, projects had to reflect the unique identity of each group, demanding flexibility, creative collaboration, and scalable production. Fast turnaround times, precise quality, and a strong creative partnership were essential.
3. Our Solution
Over a multi-year partnership, HASHO EMBROIDERY collaborated with Amazon to create a wide range of custom products, including embroidered patches and soft enamel pins, tailored for different teams, departments, and cultural initiatives.
A standout creation was a custom soft enamel pin for AWS. Shaped like a cowboy hat and featuring the iconic “aws” logo integrated into the brim, the pin combined technical identity with playful design, resulting in a collectible that felt both premium and personal.
For Latinos at Amazon, bold embroidered patches were designed to celebrate culture and community, using vibrant colors, precise stitching, and thoughtful layouts that reflected the energy and values of the group.
From creative direction and sampling to global fulfillment, HASHO EMBROIDERY provided Amazon with the tools to bring internal brand stories to life—on time, at scale, and with meticulous attention to detail.
4. Final Outcome
The custom items created through this partnership were distributed across a variety of Amazon events, including internal conferences, ERG celebrations, and recognition programs. Employees showcased the patches and pins on jackets, backpacks, hats, and lanyards, while many displayed them at their desks as symbols of team pride and cultural identity.
The AWS enamel pin, in particular, became a favorite among engineering teams, praised for its clever design and crisp enamel finish.
Every item, whether subtle or bold, helped strengthen Amazon’s internal culture, offering employees a meaningful way to connect through shared symbols and experiences.
5. Results
HASHO EMBROIDERY has produced hundreds of custom pieces for Amazon, spanning dozens of unique designs across multiple departments and initiatives. This collaboration has advanced Amazon’s internal branding efforts by providing physical products that resonate personally with employees.
Through consistent delivery of premium patches and pins with speed, flexibility, and attention to design, HASHO EMBROIDERY has become a trusted creative partner to one of the world’s most recognizable companies. The ongoing Amazon x HASHO EMBROIDERY partnership demonstrates how small, thoughtfully crafted items can make a significant impact across a global organization—one patch, one pin, and one team at a time.
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